On view

Semantic Memory – A collection of exhibitions

Sharon Glazberg, Sumakshi Singh, and Shay Zilberman deal with the development of cultural narratives and perceptions of reality through the creation of local, individual and fictional narratives. The three artists have made new installations for the exhibition, where they offer new possibilities for re-examining objects and the ways they relate to memories and to the very act of remembering. The museum’s collection and the geographic-ideological-cultural environment where it operates constitute the starting point for each work.

Semantic Memory contains the identity and characteristics of various objects in human environment and is therefore related to the concept of knowledge. Nevertheless, semantic information may also be acquired unconsciously through recurring exposures to various situations and contexts. Can memory be manipulated by changing the settings identified with a specific object? The three artists have collected and processed stories and objects and used them as a platform for examining their inner truth. They examine whether changing the temporal, geographic and cultural location of the objects affects their identity, and the extent to which this identity depends on the structuring of the context or situation.

The artists use readymades in each of the installations but disrupt the conventional use, go against the semantic memory and create a new narrative, whereby the objects gain a new and surprising meaning. Glazberg’s furniture turn from useful objects to a garden platform; Zilberman’s garden gnomes are based on historical statues with a specific cultural context that disappears as they are reproduced in new materials and enlarged; while Singh’s plants turn into uprooted and disembodied buoyant elements, floating in the air. The space that opens up between the objects’ semantic memory and their new essence enables the construction of a new narrative and reminds us that metamorphosis is integral to our existence in the world.